Visitor’s Guide

Visitor’s Guide

The Only Official Publication for Marketing Washington State


Celebrating 16 Years of Guiding Visitors on their Travels through Washington State

The Washington State Visitors’ Guide has been an essential resource for millions of travelers since it was first launched by Washington Lodging Association in 2000 to strengthen the state’s tourism industry. Now celebrating 16 years of engaging millions of travelers, the popular Visitors’ Guide is published in partnership with the Washington Tourism Alliance and SagaCity Media, Inc., publishers of Seattle Met, Portland Monthly and other award-winning magazines.

As the only official publication for marketing Washington State, the Visitors’ Guide has a circulation of 375,000 and each edition reaches close to a million travelers. It is mailed for free upon request, distributed in visitors centers and tourism locations throughout Washington and other western states, sent to 65,000 subscribers of Seattle Met and Portland Monthly magazines, and available in select retail locations.

Prospective travelers can also read the Visitors’ Guide in a digital edition or order their own copy on the WTA’s website,, and on WLA’s consumer website, Savvy travelers can access versions of the Guide optimized for use on iPads, Android tablets, and smartphones.

WLA members receive significant discounts on advertising rates in the Visitors’ Guide. For more information on advertising, please contact Jeff Adams, SagaCity’s Vice President of Custom Publishing, at 206-454-3007 or