STR
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The Washington Lodging Association is proud to partner with STR, the hotel industry’s leading data provider.
WLA and STR are working together to track the lodging performance of our state so that we may better serve you, our members. STR’s position as an independent, third party data provider makes them the perfect source for historical information. Their work will allow WLA to see a clear picture of our state’s performance in the industry.
STR can also assist your property in making better revenue management decisions and marketing strategies. Over 44,000 hotels, representing over 5.8 million rooms, currently participate with STR, including all major chains and thousands of independents. In fact, 75% of the rooms in our state are represented. Great customer service and attention to confidentiality have helped make STR the world’s foremost source of lodging industry data for more than 25 years.
Visit the STR website and click on the products page to browse through all of their report types, many of which are available to WLA members at a special introductory price. Be sure to check out the STAR program – this allows you to compare your hotel’s performance to a competitive set of hotels you choose, as well as the market. To learn more about the STAR Report watch this short overview video.
WLA members receive a significant discount on the first year of various reports. Find out about STR discounted reports for WLA members.
At-A-Glance Introductory Discounts:
MonthlySTAR-$450FirstYearPrice($200insavings)
WeeklySTAR-$450FirstYearPrice($200insavings)
Bandwidth&RPMBundle:$540peryear($180insavings)
U.S.HotelReview-$1095FirstYearPrice($600insavings)
Your participation will help us all! Participation provides you with the marketing intelligence needed to make important decisions, while the aggregated market data collected through participation is invaluable. We continually work to better serve you and by participating, we can measure the needs of our hoteliers – this information is vital when working on statewide efforts.
We strongly encourage you to take advantage of this WLA member benefit, as it is vital management tool for your business. If you have any questions about STR products, or if you would like to enroll in the STAR program, please email the STR Sales Department or call 615-824-8664 ext. 3504.
STR-WLA Contact
Allison Cowan
Business Development Associate
East & West US Coast
acowan@str.com
615-824-8664 ext. 3420