News Release

April 1, 2016

Media Contact:
Stephanie Davenport
(360) 956-7279


SEATTLE – The Washington Lodging Association (WLA) announced today the release of the 2016 official Washington State Visitors’ Guide. The guide is produced through a strategic partnership with WLA, the Washington Tourism Alliance (WTA) and SagaCity Media Inc.

The 2016 edition marks the 17th annual publication of the guide, and the goal of the publishing partners is to expand the benefits of tourism throughout our state. With a circulation of 375,000 copies, the guide has a readership of nearly one million. The print guide is linked to, WLA’s consumer travel website, and, the official state tourism website. The 2015 edition of the guide has been named a finalist for best visitor guide in the Western Publishing Association’s annual Maggie Awards.

Prospective travelers can read the guide online and order a print copy through the website. The 2016 official Washington State Visitors’ Guide highlights the state’s ten travel regions and includes regional maps, insider travel trips, itinerary suggestions and contact information for an array of standout local businesses and attractions.

This year’s visitors’ guide celebrates Washington’s year of milestones, including centennials for the National Park Service and Boeing. The guide also features insider tips for travelers from a Seattle Seahawks player, a James Beard Award–winning chef, a whitewater rafting guide and other local experts and celebrities.

Some 65,000 copies will be mailed to Seattle Met and Portland Monthly magazine subscribers, and other copies will be featured at some 2,000 visitor centers in Arizona, California, Colorado, Idaho, Nevada, Oregon, Texas, Washington State and Vancouver, B.C. The guide is also available for purchase on newsstands and checkout counters at Whole Foods, QFC, Fred Meyer and Barnes & Noble and other retail locations in Washington, Oregon and California.

Travelers can also access versions of the guide that are optimized for iPads, android tablets and smart phones, and they will be able to read and order copies of the visitors’ guide online at, the WLA’s consumer travel website.

 Photos: The guide features three unique covers to underscore the beauty and breadth of Washington State visitor experiences.

2016 WSVG Covers - Palouse Falls     2016 WSVG Cover - Seattle Skyline    2016 WSVG Cover - North Cascades



About the Washington Lodging Association
The Washington Lodging Association (WLA) is the trade and professional association for Washington State’s lodging industry. Founded in 1920, it is dedicated to strengthening the hospitality industry by working towards a favorable legislative and regulatory environment, providing valuable programming and services to its members, and by promoting Washington as a tourist destination. It is now partnering with the Washington Restaurant Association in a joint operating agreement.


About the Washington Tourism Alliance
The WTA is a 501[c]6 organization with a mission to advocate, promote, develop and sustain the economic well-being of the Washington tourism industry. The WTA was established by industry stakeholders with the sole mission of sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan. Visit to learn more.


About SagaCity Media Inc.
SagaCity Media Inc. is a multimedia company that publishes more than two dozen editorial and custom magazines across the country. With its proprietary titles and its projects for outside clients, SagaCity provides an authoritative voice that fosters community and sets ambitious standards in industries ranging from tourism to bridal to food and wine. The creative development and delivery of quality content are also propelling growth in SagaCity’s evolving digital media business.